When we began working together, Wheel was a booming start-up that had a great visual foundation, but lacked high-quality marketing collateral to help them form new partnerships and enter new markets.
Working directly with the marketing team, we designed a library of icons, refined color palettes, photography style, cohesive presence at trade shows, social media graphics and more to help build a cohesive brand presence across all external materials and establish Wheel as a memorable brand.